View the most commonly searched keywords for Plumbing Companies in Washington DC
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In Washington DC, the plumbing industry showcases a variety of keywords that strike a balance between high search interest and a competitive landscape, coupled with diverse advertising costs. Keywords highlighting specific services or indicating a high intent for plumbing assistance stand out. For instance, "dc plumbing and heating" captures a notable monthly volume of 110 searches, pointing towards a strong demand for heating-related plumbing services in the DC area. On the other hand, service-specific keywords like "best plumber dc" and "washington dc plumbing" both draw 30 searches monthly, suggesting that users are actively seeking top-notch plumbing services within the district.
The collective monthly search volume for plumber-related keywords in Washington DC indicates a consistent and significant interest in plumbing services within the area. With specific keywords like "dc plumbing and heating" leading with 110 searches and other prominent keywords such as "best plumber dc", "len the plumber washington dc", "dc drains plumbing", and "washington dc plumbing" each attracting 30 searches, the total highlighted monthly search volume from just these examples reaches 230. This figure underscores the active and diverse search behavior of Washington DC's residents towards plumbing needs, ranging from emergency services to specific plumbing and heating solutions.
The competitiveness of plumber keywords in Washington DC varies, with keyword difficulty scores ranging from moderate to somewhat challenging, reflecting the diverse nature of the market's online landscape. For example, "len the plumber washington dc" and "washington dc plumbing" showcase keyword difficulties of 34 and 32 respectively, indicating a competitive environment for businesses aiming to rank for these terms. On the other end, "dc drains plumbing" presents a lower difficulty of 8, suggesting an opportunity for newer or smaller plumbing services to gain visibility in niche areas of the market.
The cost per click (CPC) for plumber keywords in Washington DC showcases a wide range, reflecting the competitive bidding landscape for paid search advertising within the plumbing industry. High-value service keywords like "washington dc plumbing" and "best plumber dc" command CPCs of $27.15 and $26.04 respectively, illustrating the premium advertisers are willing to pay for top visibility in searches tied to high-quality plumbing services. Conversely, more specific or possibly less competitive keywords such as "dc plumbing and heating" and "dc drains plumbing" exhibit lower CPCs, at $10.03 and $13.06 respectively, offering more cost-effective options for advertisers aiming to target particular services or niches within the broader plumbing market.
Keywords are terms that people search for on Google or other search engines to find services, information and entertainment. From a business owner or web developer perspective, keywords signify the potential website traffic to a given search term.
Put simply, a keyword research report tells you:
Keywords are used to inform website copy and page structure, so that Google algorithms understand the page and choose to deliver it to a potential searcher.
It is important to align your website copy and structure with the way your customers use search engines. For example, people searching for HVAC services may search “HVAC in Example City” or “HVAC Repair”. By creating separate pages for each specific service or geographic area, a HVAC company can align with these types of searches, increasing the chances customers find their business.
Another common example for keyword research is in organic content generation for blogs or learning centers. These collections target more specific terms related to your service offerings. Each page serves one specific keyword, providing advice, tips and tools for potential customers, while directing them to other relevant pages on your site. When done properly, this content increases brand awareness, organic lead generation and client satisfaction.
Search intent refers to the underlying purpose or goal a user has when entering a search query into a search engine. It represents what the user is trying to accomplish or the information they are seeking through their search.
Understanding search intent is crucial for search engine optimization (SEO) and content creation because it helps ensure that the content you provide aligns with what users are looking for. There are generally four main types of search intent:
Informational Intent: The user is seeking information or answers to a question. For example, searching for "how to bake a cake" or "What is the capital of France?".
Navigational Intent: The user is looking for a specific website or webpage. For instance, searching for "Facebook login" or "YouTube".
Transactional Intent: The user intends to complete a transaction, such as making a purchase, signing up for a service, or downloading a file. Examples include searches like "buy iPhone 12" or "download Microsoft Office".
Commercial Intent: The user is researching or comparing products or services before making a decision. Examples include searches like "best laptop under $1000" or "reviews of iPhone 12".
By considering the intent behind search queries, businesses can tailor their content and SEO strategies to better meet the needs of their target audience. This can lead to higher search engine rankings, increased website traffic, and ultimately more conversions or sales.
Cost per click (CPC) refers to the amount paid to the search engine each time someone clicks on their ad. Google Ads is a live auction, with businesses bidding for your attention. The amount any business pays for a given click is determined by what they bid and the keyword alignment of the searched term and the ad and website copy.
Paid ad managers create separate landing pages and ad copy that target specific keyword formulations in order to reduce the cost per click of their campaigns. They may also increase their bid amount relative to the auction for specific keywords with a history of converting high quality leads.
Keyword competitiveness is determined by the quantity, quality and trustworthiness of existing website pages targeting the given keyword. The higher the competitive score, the harder it is to get website traffic from that keyword.
Some keywords are too common, short in length or multiplicative in meaning, resulting in thousands of pages targeting the word. Some keywords have fewer competitors, but are from trustworthy sources such as university or government websites.
Any keyword’s competitiveness should be viewed in relation to the existing domain authority, or trust score, of the website trying to rank for it. A good rule is to go after keywords with a difficulty less than 2 times your domain authority. For example, a new website with low trust of less than 15 domain authority, should only go after keywords lower than a 30 competitiveness score.
Selecting good keywords is a process of aligning your current competitive position with the potential keyword options in the market. It requires software tools to pull the data, strategic filtering and searching of possible keywords, followed by multiple rounds of comparing keyword options to find the optimal fit of traffic and competition.
To select good keywords, you should compare them according to:
Once chosen, the keyword can be used to target a website page for organic or paid search. Keep in mind that the page should:
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