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Building a Trusted Construction Brand with Commonwealth Contractors
Champs built the Commonwealth Contractors brand from the ground up, establishing a dominant presence in key markets and generating a consistent flow of paid and organic leads.
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Brand Design, Web Development, Content Management, Paid Ad Management
Build Trust, Generate Leads, Position for High Value
Project Overview
Commonwealth Contractors is a Class A design and build firm based in Charlottesville, VA. Their mission is to guide clients through the renovation process from concept to creation, ensuring first class craftsmanship and an efficient timeline. Their ideal customers are looking for mid-range to high-end renovations or a custom home build.
Their goals are:
- Establish a clean, sleek brand that reflects the natural beauty of the Shenandoah Valley.
- Build content to answer client questions and offer an informed perspective.
- Generate leads for interior remodeling, exterior renovations and new home builds.
- Track web traffic and advertisement performance in real time.
“Champs has helped our business grow significantly over the last 3 years. They helped build a brand that I am proud of and gave us consistent lead flow to hit all our goals.”
The Build
To ensure Commonwealth is set for success, Champs conducted in-depth research on the market, keywords and local competitors. We provided our analysis on the research, with a curated plan on how Commonwealth can win in this market. We set up Google My Business profile, social media accounts, and got approved as a Google Guaranteed Service Provider.
We then created a comprehensive design system to standardize all brand content for all digital and printable materials. For colors, we chose a natural color palette of greens and browns to evoke a fresh, organic feel. For font, we utilized a serif-style font for a sleek, classy look.
We designed and built the Commonwealth website to establish trust, educate on services and guide customers through to contact. The site highlights services with professional images and clear descriptions, leveraging interactive tab widgets and content sliders to ensure a clean, minimalist feel. The site is optimized for search engines with fast page speed and strategic keyword alignment.
Every page visit, phone call and lead generated from the website is tracked in real time to ensure transparency and alignment with management.
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Continued Growth
All leads come directly into the Champs app where Commonwealth utilizes Champs' one-touch email system to save hours of work per week on client communication. Their team can send any of the 50+ email templates that are pre-written to align with the client's critical path. With one click, the email is personalized to the customer information and sent out! They take notes, track status and schedule appointments directly in the Champs app, making outbound client communication a breeze.
Champs continues to grow Commonwealth Contractors with both paid advertisement and organic content creation. For ads, Commonwealth leverages both Google Guaranteed and Google Search to generate consistent high value leads. Each month, Commonwealth publishes 4 well-researched, SEO-optimized blog articles, each equipped with 3-4 custom graphics to ensure high search ranking. These articles help drive over 250 organic visitors to the website every month and educate potential clients on key services, materials selections and project planning.
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